A compression wear’s digital landscape, whipped into shape.

Despite being a frontrunner, SKINS wanted to break out from their traditional marketing model. We helped them win over today’s fitness fanatics by unlocking their shared passion for performance.

At the sharp end of sports and fitness, improvements in performance are measured in small, but significant amounts. We applied this thinking to fine-tune to each of SKINS’ digital platforms, creating a lean, mean user experience

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Always on the go

We created an entirely new mobile template that optimized the website into a fully responsive experience. 

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More fans are making use of mobile, with a jump of 72% in transactions.

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Complete workout

Thanks to a more sophisticated CRM strategy, SKINS is creating better cross selling, upselling and email marketing opportunities. 

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Email direct marketing reporting an increase of close to 400%.

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The fast finish

We transformed the crucial final stages in the online buying process, designing intuitive functionality while removing obstructions to sales.

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Overall revenue per channel has increased by more than 50%.

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“This is just the beginning of a phased set of improvements. But already fans are being reminded that everything SKINS creates, whether compression tights or web links, is built around delivering maximum performance.”