Helping beauty consultants recommend the perfect make-up for women everywhere

Despite a legacy of endorsement by Hollywood stars, Max Factor needs to fight for attention in make-up aisles crowded with brands, colours and products. 

Beauty consultants are on the front line. They need a tool that encourages women to try new make-up products while inspiring their make-up artistry skills.

Our solution: Perfect Colour, a retail iPad application that matches a customer’s skin tone to the ideal make-up choice for their complexion. An engaging way to give Max Factor a fresh, in-store advantage – and a blessing for beauty consultants.

Max Factor Header

Colour profile and analysis

The app uses the built-in iPad camera to create an image of the customer, which is then analysed to produce a personal colour profile.

Instore Photo

Within two months we brought Perfect Colour from concept stage to market.

+ Show more 

Full product 


The customer’s profile and colour preferences are matched with the most appropriate Max Factor product choices from an extensive catalogue.

Perfect Color Products

There has been a noticeable increase in sales, ranging between 10% and 30%. It is also building positive awareness among beauty consultants and customers.

+ Show more 

Digital library of 

learning material

Beauty consultants can further develop their skills and knowledge with learning material that includes tutorials, Max Factor history and tips and tricks.

Mf Tutorials Copy

The app is being trialled in the UK and Dubai, with the ultimate goal of rolling out to more than 5000 beauty consultants.

+ Show more 

“It’s fascinating to see a project like this develop almost in front of your eyes. We’re constantly getting insights and making improvements, which makes Perfect Colour as inspiring for us as it is for women in-store.”