Arming gamers to create the next generation gaming experience.

With the launch of their new flagship game, Killzone: Shadowfall, Guerrilla Games needed a way to engage gamers on a deeper level, as well as attract new ones. 


The gaming tribe is a sophisticated one. Members are likely to be just as passionate about customising and modifying the game as they are about playing it. And they want to be connected beyond the console.

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We created a ‘24/7’ companion service that keeps gamers informed and enables them to customise and manage the whole game experience without sacrificing precious battle time.


For the first time, players can set the rules and gameplay away from the console. They can tailor almost every aspect of the experience through their mobile, tablet or PC. And by integrating the new social features of the PlayStation 4, the community can also put forward their own improvement ideas.


Shadow Fall is the most shared game on Twitch, the world’s leading community for gamers.

Clan management

Players can build and manage teams, rank teammate‘s progress and devise new game plans together, before and after live battles.

Since launch, 7000 custom war zones have been created and 1000 have been remixed.

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Customize and manage your arsenal, aka ‘loadouts’: 

Weapons, equipment and ability levels can be selected and modified between gaming sessions anywhere, any time.

27,000 loadouts have been customised.

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Create and share custom war zones

Players can create new environments and set challenging conditions to make the game more inspiring for the whole community. In turn, gamers can share ideas for improvements.

Over 1,300 new development ideas have been created by the community to be incorporated into the game.

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