DKMS

DKMS is an international organisation that recruits and manages potential stem cell donors worldwide. They wanted to encourage more people to register as a potential match, pledge money or volunteer their time. Instead of bombarding people with statistics or trying to guilt them into action, we took a more human approach. We told the DKMS story in a clear and emotional way, at the same time encouraging activism amongst a young audience.

We developed a responsive web platform, animated films and social media campaigns to make users feel involved and even entertained, while communicating key facts and messages in a friendly, approachable way.